

Created by Matt Zoller Seitz
Directed by Judith Carter
“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.”
Haruki Murakami
Photo courtesy Getty Images via Unsplash
The Velvet Underground and Nico has influenced the sound of more bands than any other album. And remarkably, it still sounds as fresh and challenging today as it did upon its release in 1967. In this book, Joe Harvard covers everything from Lou Reed's lyrical genius to John Cale's groundbreaking instrumentation, and from the creative input of Andy Warhol to the fine details of the recording process. With input from co-producer Norman Dolph and Velvets fan Jonathan Richman, Harvard documents the creation of a record which - in the eyes of many - has never been matched.
REVIEWS
"The splendidly named Joe Harvard sees the Velvets through the eyes neither bleary nor jaded nor excessively worshipful, and among many sharp insights nails the idea that it wasn't just LouLouLou with, oh yeah, John Cale and the chick who split after this debut and the drummer who played standing up and the bass player who moved to Austin. Anybody who's heard "Sunday Morning" as the sun's coming up on a Sunday morning knows the Velvets were a BAND, and for these two sides of vinyl there was no more powerful ideas-" Michael Corcoran, The Austin American-Statesman
"A bite-sized look at the creation of one of the more seminal albums of our time .well worth dipping into." David Hill, Shredded Paper Magazine, Fall 2004
ABOUT THE AUTHOR
Raised Joseph Alia Incagnoli, Jr. in working class Jeffries Point, East Boston, author Joe Harvard has lived in Asbury Park, NJ since 2001. As he was becoming an indie rock pioneer, Joe was also learning the craft of an Ivy-trained archaeologist, working briefly in the field before settling into a long career as a musician, producer-engineer, songwriter and promoter. His studies, work and travels brought him into close contact with the art and architecture of the ancient world, with an emphasis on the history and culture of the Islamic world. This influence can be heard in his music, and seen more clearly in his work as a visual artist.
MZS.Press is the online arts bookstore founded by author, critic, and filmmaker Matt Zoller Seitz and Directed by Judith Carter. It offers new, used, signed, collectible, and rare books on film, TV, music, photography, and the visual arts. The store was launched in 2019 on a different platform and has expanded to incorporate arts books published by MZSPress's private imprint: titles currently include Seitz's The Deadwood Bible: A Lie Agreed Upon and Dreams of Deadwood, about the HBO Western, and Walter Chaw's A Walter Hill Film.
Our deepest wish is to promote, encourage, and distribute work by small presses, academic presses, and individuals. Extraordinary work tends to get swallowed up on giant platforms like Amazon and Barnes & Noble. The titles featured here are personally selected by a group of curators and advisors, including Seitz and an array of critics, artists, journalists, educators, publishers, and arts mavens who are known for their ability to suss out what Seitz's jazz musician dad liked to call "the good sh*t."
In Honor of the greatest auteur of our time, Judith is using one of her favorite quotes by him.
"Every day, once a day, give yourself a present"
David Lynch (January 20, 1946-January 15, 2025)
Matt Zoller Seitz
Critic, Author, Filmmaker, MZS Press Creator
Matt Zoller Seitz is the Editor at Large and film critic of RogerEbert.com; Features Writer for New York Magazine and Vulture.com, Contributing Writer for D Magazine and Texas Highways as well as finalist for the Pulitzer Prize in criticism. His writing on film and TV has appeared in Sight and Sound, The New York Times, Salon.com, The New Republic and Rolling Stone. Seitz is the founder and original editor of the influential film blog The House Next Door, now a part of Slant Magazine.
Seitz has written, narrated, edited or produced over a hundred hours’ worth of video essays about cinema history and style for The Museum of the Moving Image, Salon.com and Vulture, among other outlets such as Texas Highways and AARP. His five-part 2009 video essay Wes Anderson: The Substance of Style was spun off into the hardcover book The Wes Anderson Collection. This book and its follow-up, The Wes Anderson Collection: Grand Budapest Hotel were New York Times bestsellers.
Other Seitz books include the New York Times bestsellers The Sopranos Sessions and Mad Men Carousel; TV (The Book), The Deadwood Bible: A Lie Agreed Upon, The Wes Anderson Collection: The French Dispatch and the new The Wes Anderson Collection: Asteroid City. He is also an interviewer, moderator, and film programmer who has curated and hosted film and TV presentations for the Museum of the Moving Image, IFC Center, San Francisco's Roxie Cinema, and other venues. In October 2024 he brought the legendary filmmaker Oliver Stone back to Dallas for a historic return to the city and the Texas Theatre, considered the biggest film event of Dallas in 2024 by Dallas Observer!
Judith Carter was in the Upscale and Luxury Hospitality Industry for most of her life. In 2004 she had a beautiful baby boy with Special Needs and put the pause on her career until 2017 to dedicate herself to him and then others, assisting and volunteering as a legal advocate ensuring the best medical care, evaluations and educations for Special Needs children and their families.
Matt and Judith were family friends for over 20 years. She was there with her family in support when his wife Jen passed away suddenly in 2006. Then just 6 weeks later while Matt was in Dallas; he and his Father, Dave, and Step-Mother, Genie, were there as support, when Judith was alone and her son received the first of many diagnoses that changed the trajectory of their lives. So it made sense in the turbulent year of 2020, Matt asked Judith to take over running the online store that has become MZS.press. The rest as they say is, "Their"-story.