Created by Matt Zoller Seitz
Directed by Judith Carter
“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.”
Haruki Murakami
In this “fast-paced and charming…absorbing cultural history” (Publishers Weekly), Jennifer Keishin Armstrong presents an engaging behind-the-scenes look at the making of a classic and groundbreaking TV show that defined the sitcom genre and revolutionized the way women were portrayed on television, as experienced by its producers, writers, and cast.
When writer-producers James L. Brooks and Allan Burns dreamed up an edgy show about a divorced woman with a career, the CBS executives they pitched replied: “American audiences won’t tolerate divorce in a series’ lead any more than they will tolerate Jews, people with mustaches, and people who live in New York.”
Forty years later, The Mary Tyler Moore Show is one of the most beloved and recognizable television shows of all time. It was an inspiration to a generation of women who wanted to have it all in an era when everything seemed possible.
Jennifer Keishin Armstrong’s Mary and Lou and Rhoda and Ted tells the stories behind the making of this popular classic, introducing the groundbreaking female writers who lent real-life stories to their TV scripts; the men who created the indelible characters; the lone woman network executive who cast the legendary ensemble—and advocated for this provocative show—and the colorful cast of actors who made it all work. James L. Brooks, Grant Tinker, Allan Burns, Valerie Harper, Cloris Leachman, Betty White, Gavin MacLeod, Ed Asner, Ted Knight, Georgia Engel—they all came together to make a show that changed women’s lives and television itself. Mary and Lou and Rhoda and Ted is the tale of how they did it.
“Fast-paced and charming…Armstrong’s absorbing cultural history offers the first in-depth look at a series that changed television.” -- Publishers Weekly
Jennifer Keishin Armstrong is the author of Sex and the City and Us, Seinfeldia, and Mary and Lou and Rhoda and Ted. She writes about pop culture for several publications, including The New York Times Book Review, Fast Company, Vulture, BBC Culture, Entertainment Weekly, and several others. She grew up in Homer Glen, Illinois, and now lives in New York City. Visit her online at JenniferKArmstrong.com.
MZS.Press is the online arts bookstore founded by author, critic, and filmmaker Matt Zoller Seitz and directed by Judith Carter. It offers new, used, signed, collectible, and rare books on film, TV, music, photography, and the visual arts. The store was launched in 2019 on a different platform and has expanded to incorporate arts books published by MZSPress's private imprint: titles currently include Seitz's The Deadwood Bible: A Lie Agreed Upon and Dreams of Deadwood, about the HBO Western, and Walter Chaw's A Walter Hill Film.
Our deepest wish is to promote, encourage, and distribute work by small presses, academic presses, and individuals. Extraordinary work tends to get swallowed up on giant platforms like Amazon and Barnes & Noble. The store's inventory of nearly 1000 volumes is currently in the process of being reconstructed after its relocation from Cincinnati, Ohio, to Dallas, Texas. The titles featured here are personally selected by a group of curators and advisors, including Seitz, Carter, and an array of critics, artists, journalists, educators, publishers, and arts mavens who are known for their ability to suss out what Seitz's jazz musician dad liked to call "the good sh*t."
"She thinks I'm a fascist? I don't control the railways or the flow of commerce!" —Margot Robbie as Barbie in Barbie (2023)
Matt Zoller Seitz
Critic, Author, Filmmaker, MZS Press Creator
Matt Zoller Seitz is the Editor at Large and film critic of RogerEbert.com; Features Writer for New York Magazine and Vulture.com, Contributing Writer for D Magazine and Texas Highways as well as finalist for the Pulitzer Prize in criticism. His writing on film and TV has appeared in Sight and Sound, The New York Times, Salon.com, The New Republic and Rolling Stone. Seitz is the founder and original editor of the influential film blog The House Next Door, now a part of Slant Magazine.
Seitz has written, narrated, edited or produced over a hundred hours’ worth of video essays about cinema history and style for The Museum of the Moving Image, Salon.com and Vulture, among other outlets such as Texas Highways and AARP. His five-part 2009 video essay Wes Anderson: The Substance of Style was spun off into the hardcover book The Wes Anderson Collection. This book and its follow-up, The Wes Anderson Collection: Grand Budapest Hotel were New York Times bestsellers.
Other Seitz books include the New York Times bestellers The Sopranos Sessions and Mad Men Carousel; TV (The Book), The Deadwood Bible: A Lie Agreed Upon, and The Wes Anderson Collection: The French Dispatch. He is also an interviewer, moderator, and film programmer who has curated and hosted film and TV presentations for the Museum of the Moving Image, IFC Center, San Francisco's Roxie Cinema, and other venues. He is currently launching a Dallas extension of his MZS Film Series at the historic Texas Theater.
Judith is quoted as saying "his hobbies include exotic dancing, moonwalking, and affixing masking tape labels to every food item in the refrigerator, including eggs. Oh and he has the attention span of a gnat." MZS agreed to it all except the moonwalking.