

Created by Matt Zoller Seitz
Directed by Judith Carter
“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.”
Haruki Murakami
Photo by Justin Campbell on Unsplash
The Art of Pulp Fiction: An Illustrated History of Vintage Paperbacks chronicles the history of pocket-sized paperbound books designed for mass-market consumption, specifically concentrating on the period from 1940 to 1970. These three decades saw paperbacks eclipse cheap pulp magazines and expensive clothbound books as the most popular delivery vehicle for escapist fiction. To catch the eyes of potential buyers they were adorned with covers that were invariably vibrant, frequently garish, and occasionally lurid. Today the early paperbacks--like the earlier pulps, inexpensively produced and considered disposable by casual readers--are treasured collector's items.
Award-winning editor Ed Hulse (The Art of the Pulps and The Blood 'n' Thunder Guide to Pulp Fiction) comprehensively covers the pulp-fiction paperback's heyday. Hulse writes the individual chapter introductions and the captions, while a team of genre specialists and art aficionados contribute the special features included in each chapter. These focus on particularly important authors, artists, publishers, and sub-genres.
Illustrated with more than 500 memorable covers and original cover paintings. Hulse's extensive captions, meanwhile, offer a running commentary on this significant genre, and also contain many obscure but entertaining factoids. Images used in The Art of Pulp Fiction have been sourced from the largest American paperback collections in private hands, and have been curated with rarity in mind, as well as graphic appeal. Consequently, many covers are reproduced here for the first time since the books were first issued.
With an overall Introduction by Richard A. Lupoff, novelist, essayist, pop-culture historian, and author of The Great American Paperback (2001).
ABOUT THE AUTHOR
Ed Hulse is a journalist and pop-culture historian who covered the motion picture and home video industries for many years. He has written for The New York Times, The New Yorker, Variety, Playboy, Premiere, and Entertainment Weekly. Between 1986 and 1990 his work was syndicated by The Washington Post Writers' Group. For 14 years he edited the award-winning pulp/pop culture journal Blood 'n' Thunder. His books include The Blood 'n' Thunder Guide to Pulp Fiction, Distressed Damsels and Masked Marauders, The Wild West of Fiction and Film, Wage Slaves in the Dream Factory and others, among them The Art of the Pulps, co-edited with Doug Ellis. Hulse's Murania Press publishes the Forgotten Classics of Pulp Fiction series and non-fiction books documenting various aspects of American popular culture.
MZS.Press is the online arts bookstore founded by author, critic, and filmmaker Matt Zoller Seitz and Directed by Judith Carter. It offers new, used, signed, collectible, and rare books on film, TV, music, photography, and the visual arts. The store was launched in 2019 on a different platform and has expanded to incorporate arts books published by MZSPress's private imprint: titles currently include Seitz's The Deadwood Bible: A Lie Agreed Upon and Dreams of Deadwood, about the HBO Western, and Walter Chaw's A Walter Hill Film.
Our deepest wish is to promote, encourage, and distribute work by small presses, academic presses, and individuals. Extraordinary work tends to get swallowed up on giant platforms like Amazon and Barnes & Noble. The titles featured here are personally selected by a group of curators and advisors, including Seitz and an array of critics, artists, journalists, educators, publishers, and arts mavens who are known for their ability to suss out what Seitz's jazz musician dad liked to call "the good sh*t."
In Honor of the greatest auteur of our time, Judith is using one of her favorite quotes by him.
"Every day, once a day, give yourself a present"
David Lynch (January 20, 1946-January 15, 2025)
Matt Zoller Seitz
Critic, Author, Filmmaker, MZS Press Creator
Matt Zoller Seitz is the Editor at Large and film critic of RogerEbert.com; Features Writer for New York Magazine and Vulture.com, Contributing Writer for D Magazine and Texas Highways as well as finalist for the Pulitzer Prize in criticism. His writing on film and TV has appeared in Sight and Sound, The New York Times, Salon.com, The New Republic and Rolling Stone. Seitz is the founder and original editor of the influential film blog The House Next Door, now a part of Slant Magazine.
Seitz has written, narrated, edited or produced over a hundred hours’ worth of video essays about cinema history and style for The Museum of the Moving Image, Salon.com and Vulture, among other outlets such as Texas Highways and AARP. His five-part 2009 video essay Wes Anderson: The Substance of Style was spun off into the hardcover book The Wes Anderson Collection. This book and its follow-up, The Wes Anderson Collection: Grand Budapest Hotel were New York Times bestsellers.
Other Seitz books include the New York Times bestsellers The Sopranos Sessions and Mad Men Carousel; TV (The Book), The Deadwood Bible: A Lie Agreed Upon, The Wes Anderson Collection: The French Dispatch and the new The Wes Anderson Collection: Asteroid City. He is also an interviewer, moderator, and film programmer who has curated and hosted film and TV presentations for the Museum of the Moving Image, IFC Center, San Francisco's Roxie Cinema, and other venues. In October 2024 he brought the legendary filmmaker Oliver Stone back to Dallas for a historic return to the city and the Texas Theatre, considered the biggest film event of Dallas in 2024 by Dallas Observer!
Judith Carter was in the Upscale and Luxury Hospitality Industry for most of her life. In 2004 she had a beautiful baby boy with Special Needs and put the pause on her career until 2017 to dedicate herself to him and then others, assisting and volunteering as a legal advocate ensuring the best medical care, evaluations and educations for Special Needs children and their families.
Matt and Judith were family friends for over 20 years. She was there with her family in support when his wife Jen passed away suddenly in 2006. Then just 6 weeks later while Matt was in Dallas; he and his Father, Dave, and Step-Mother, Genie, were there as support, when Judith was alone and her son received the first of many diagnoses that changed the trajectory of their lives. So it made sense in the turbulent year of 2020, Matt asked Judith to take over running the online store that has become MZS.press. The rest as they say is, "Their"-story.